Commencement 2010
Faculty procession at the start of Singapore Management University's seventh commencement ceremony. Left to right: Associate Professor Leong Kwong Sin, Associate Professor Kirpal Singh and Associate Professor Andrew Lee. The event was held at Resorts World Convention Centre on 21 July 2010.
    Collection: Commencement & Graduation


    Commencement 2010
    School of Information Systems undergraduates celebrating becoming graduates at Singapore Management University's seventh commencement ceremony. Master's degrees were awarded to 311 students and 1203 students earned bachelor's degrees. The event was held at Resorts World Convention Centre on 21 July 2010.
      Collection: Commencement & Graduation


      SMU Commencement Opening Ceremony 2018
      SMU President Professor Arnoud De Meyer, Mr JY Pillay , Finance Minister Heng Swee Keat, SMU Chairman Ho Kwon Ping, Professor Steven Miller at the SMU Commencement Opening Ceremony 2018
        Collection: Commencement & Graduation


        Open House 2002
        One of many student activities on show at Singapore Management University's open house at its Bukit Timah campus on 23 March 2002.
          Collection: Open House


          Open House 2002
          Demonstrating the teaching and learning experience in a seminar-style classroom. Singapore Management University's open house was held at its Bukit Timah campus on 23 March 2002.
            Collection: Open House


            City Campus Opening Ceremony
            At Singapore Management University's city campus opening ceremony on 20 January 2006, left to right, Dean Pang Eng Fong, Dean Pang Yang Hoong, Provost Tan Chin Tiong, Chairman Ho Kwon Ping, Minister for Education Tharman Shanmugaratnam, Prime Minister Lee Hsien Loong, Chancellor Richard Hu, SMU President Howard Hunter, Dean Roberto Mariano, Dean Steven Miller, Dean Annie Koh.
              Collection: Purpose


              Li Ka Shing Library Opening Ceremony
              Left to right: Minister Mentor Lee Kuan Yew and Dr Li Ka Shing unveil the commemorative plaque for the new library; it reads, "Knowledge Reshapes Destiny".
                Collection: Purpose


                Launch of Ink, SMU institutional repository by Paolina Martin
                Launch of InK, SMU Institutional Repository with Paolina Martin speaking and the launch was held at Li Ka Shing library, Level 5
                  Collection: Purpose


                  Students with Angkor Wat during their Business Study Mission in Cambodia, Thailand in 2015
                  Students doing the jump pose with Angkor Wat during their Business Study Mission in Cambodia, Thailand. This is an image of an old photograph submitted by students for the Jump Campaign in 2015, which captures students in jump poses while reflecting a part of their student life at the same time.
                    Collection: Purpose


                    Professor Lily Kong at the official launch of Prinsep Street Residences
                    Professor Lily Kong and Ms Denise Phua, Mayor of Central Singapore District, at the official launch of Prinsep Street Residences (PSR).
                      Collection: Purpose


                      SMU's Offices at Goldbell Towers
                      Crowd at opening of Singapore Management University's new offices at Goldbell Towers, Scotts Road on 13 October 1999. In the centre, left to right: President Janice Bellace; Mr John Yip, CEO and Executive Director of Singapore Institute of Management; Chairman Ho Kwon Ping.
                        Collection: Purpose


                        Inaugural Matriculation
                        Singapore Management University’s first students attend matriculation activities to complete their admission into the university. The inaugural matriculation day was held at the Evans Road building on 24 July 2000.
                          Collection: Purpose


                          DPM Tony Tan Visits SMU
                          Deputy Prime Minister Tony Tan visiting with students in Singapore Management University’s library at the Evans Road building on 8 September 2000. Standing, left to right: Dean Tsui Kai Chong, Chairman Ho Kwon Ping, DPM Tony Tan, Trustee Gan See Khem and Deputy President Tan Teck Meng.
                            Collection: Purpose


                            Reflections Talent Show
                            Participants at Singapore Management University's end-of-year festivities at the Tanglin Community Club in December 2000.
                              Collection: Purpose


                              Professor Arnoud De Meyer’s book launch
                              SMU launches book “Building Excellence in Higher Education: Singapore's Experience” by Professor Emeritus Arnoud De Meyer
                                Collection: Purpose


                                SMU Launches Overseas Centre in Ho Chi Minh City
                                Official launch of the Overseas Centre Ho Chi Minh City on 25 June 2024, currently located at The Sentry Sonatus Building, 15 Le Thanh Ton Street, Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam.
                                  Collection: Purpose


                                  SMU & Singapore Sports Council Leadership Seminar 2013
                                  SMU President Arnoud De Meyer with Minister Indranee Rajah and other invited guests at the launch of the 2013 Leadership Symposium seminar for future leaders
                                    Collection: Purpose


                                    SMU & Singapore Sports Council Leadership Seminar 2013
                                    Minister Indranee Rajah with SMU students at the 2013 Leadership Symposium seminar for future leaders
                                      Collection: Purpose


                                      SMU community at the Memorial Service for the late Mr Lee Kuan Yew
                                      SMU community coming together to pay their respects at the Memorial Service for the late Mr Lee Kuan Yew
                                        Collection: Purpose


                                        SMU Provost Professor Timothy Clark delivering his Opening Address at the inaugural INDEX Symposium in 2023
                                        In October 2023, SMU organized its first INDEX symposium, titled “Industry Project-based Experiential Learning (INDEX) in 21st Century Asia: Industry, Integration, Innovation, Internationalisation”. It brought together experienced practitioners, educators, and industry experts who shared insights and best practices on curriculum development and models of experiential learning. The symposium provided a valuable platform on which like-minded individuals committed to shaping the future of education could network and collaborate. In his opening address, SMU Provost Professor Timothy Clark reinforced the importance SMU placed on connecting classroom concepts with real-world problems through the innovative INDEX pedagogy.
                                          Collection: Purpose


                                          A line up display of posters done by students in SMU Lab
                                          In SMU Lab, Assistant Professor Charlotte Setijadia (left) and staff from Nestle Singapore reviewing a series of posters showcasing the dedication of students from the 2019 SMU-X course, "Managing Diversity in Asia." This course, in collaboration with the School of Social Sciences, aims to equip students with the skills needed to become effective and empathetic managers in diverse multicultural settings. In the course, students learn analytical frameworks that help them understand issues related to inequality and diversity in contemporary Asian societies. The students collaborated with Nestle Singapore, proposing various recommendations to enhance gender diversity and inclusion in its workplace.
                                            Collection: Purpose


                                            SMU-X won the Outstanding Industry–Academia Collaboration Award (Higher Education) at EDUtech Asia 2025
                                            On 6th November, Mr Kevin Koh, Head, SMU-X, Singapore Management University, received the Outstanding Industry–Academia Collaboration Award (Higher Education) from Mr Allan Wong, Director of Information Technology, Hong Kong Baptist University, at EDUtech Asia 2025. The landmark event, held at the Sands Expo & Convention Centre, marked its 10th year as one of Asia’s leading platforms for education innovation. The award honours higher education institutions that have forged innovative, scalable and forward-looking partnerships with industry to develop groundbreaking programmes or research partnerships, and SMU-X has once again been acknowledged as a model for transforming learning with real-world impact, highlighting the its long-standing commitment to experiential learning and meaningful engagement with industry and community partners.
                                              Collection: Purpose


                                              The Jumping Student : the inaugural set of branding advertisement that makes SMU unique
                                              Launched in 2002, The Jumping Student marked SMU’s first major advertising campaign and boldly introduced the message that “We’re different.” At the time, the University had begun its journey as a business school, hence, the tagline “SMU. We mean business.” The inaugural advertisement featured our students Mr Ng Peng Fong, Ms Marina Rumi Ibrahim and Ms Elsie Lin doing handstand, jumping and back bend respectively. The campaign stood out in the local tertiary landscape, as no other institution had previously undertaken such a striking branding effort. Earlier advertisements in the sector were largely informational. In contrast, SMU’s campaign featured a large, dynamic image of a student captured in bold pose, paired with a confident, attention-grabbing tagline. Running alongside the advertising campaign was a proactive media engagement strategy. The University regularly pitched student stories to the media—at least two each week—and invited journalists to experience the SMU difference firsthand by attending classes held in small, interactive classrooms. The campaign communicated SMU’s distinctive pedagogy, flexible curriculum, and broad-based educational approach, positioning the University as one that nurtured creative, confident, and articulate graduates. This messaging resonated strongly with the wider community, including employers, parents, and prospective students, who were excited by an approach that stood apart from traditional norms. It was the led by Ms Sharon Tan, who join SMU in 2002 as the Director, Corporate Communications. She played a key role in shaping the reputation and brand identity of the young university with the defining ‘SMU, we are Different’ campaign. The marketing campaign, together with a strong media strategy, successfully engaged key stakeholders of the university and cemented the bold and dynamic profile of the university.
                                                Collection: Purpose


                                                Congratulatory advertisement released by SMU in 2004 for the pioneer batch of undergraduates
                                                To celebrate the graduation of its pioneer undergraduate class and the second cohort of Master of Applied Finance students in 2004, Singapore Management University created a distinctive advertisement that honoured every graduate by name.
                                                  Collection: Purpose


                                                  Crowds of students thronged the in-person Fair at the SMU Concourse in the first-ever hybrid Study Abroad Fair in 2023
                                                  After conducting virtual editions of the Study Abroad Fair (SAF) in 2021 and 2022 due to the Covid-19 pandemic, GEO ran the first ever hybrid SAF in 2023. Over a thousand students thronged the in-person Fair at SMU Concourse and seized the chance to engage with representatives from 22 partner universities and 53 exchange students from various continents, gaining valuable insights into what to expect from an exchange or global exposure programme at different universities.
                                                    Collection: Purpose


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