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Congratulatory advertisement released by SMU in 2004 for the pioneer batch of undergraduates
- To celebrate the graduation of its pioneer undergraduate class and the second cohort of Master of Applied Finance students in 2004, Singapore Management University created a distinctive advertisement that honoured every graduate by name.
The Jumping Student : the inaugural set of branding advertisement that makes SMU unique
- Launched in 2002, The Jumping Student marked SMU’s first major advertising campaign and boldly introduced the message that “We’re different.” At the time, the University had begun its journey as a business school, hence, the tagline “SMU. We mean business.” The inaugural advertisement featured our students Mr Ng Peng Fong, Ms Marina Rumi Ibrahim and Ms Elsie Lin doing handstand, jumping and back bend respectively. The campaign stood out in the local tertiary landscape, as no other institution had previously undertaken such a striking branding effort. Earlier advertisements in the sector were largely informational. In contrast, SMU’s campaign featured a large, dynamic image of a student captured in bold pose, paired with a confident, attention-grabbing tagline. Running alongside the advertising campaign was a proactive media engagement strategy. The University regularly pitched student stories to the media—at least two each week—and invited journalists to experience the SMU difference firsthand by attending classes held in small, interactive classrooms. The campaign communicated SMU’s distinctive pedagogy, flexible curriculum, and broad-based educational approach, positioning the University as one that nurtured creative, confident, and articulate graduates. This messaging resonated strongly with the wider community, including employers, parents, and prospective students, who were excited by an approach that stood apart from traditional norms. It was the led by Ms Sharon Tan, who join SMU in 2002 as the Director, Corporate Communications. She played a key role in shaping the reputation and brand identity of the young university with the defining ‘SMU, we are Different’ campaign. The marketing campaign, together with a strong media strategy, successfully engaged key stakeholders of the university and cemented the bold and dynamic profile of the university.
A Start-Ups Corner in the 2016 Career Fair enabled students to interact with founders and early-stage ventures
- In the October 2016 SMU Career Fair, the Start-Ups Corner showcased the University’s forward‑looking response to Singapore’s burgeoning start‑up ecosystem. This dedicated segment brought students face‑to‑face with founders and early‑stage ventures, offering firsthand exposure to innovation‑driven careers and entrepreneurial pathways. Set within the wider Career Fair, the Start-Ups Corner reflected SMU’s commitment to nurturing entrepreneurial mindsets and expanding students’ perspectives beyond traditional employment routes.
Professor Lily Kong delivered her remarks at the inaugural Singapore College of Islamic Studies (SCIS) Symposium in January 2026
- SMU President, Professor Lily Kong delivered her plenary remarks at the inaugural Singapore College of Islamic Studies (SCIS) Symposium in January 2026. Bringing together 300 scholars, educators, and community leaders from Singapore and abroad, the symposium explored the role of Islamic higher education in preparing future leaders and professionals for challenging, diverse societies.
Commencement 2012 with students tossing their mortar caps
- SMU's 9th Commencement held on 25 July 2012 with 1,929 students graduating in eight separate ceremonies spread over three days at the Rock Auditorium at Suntec City Mall.
Commencement 2006
- Guest of honour Ho Ching, Executive Director and CEO of Temasek Holdings, addressing the crowd at Singapore Management University's third commencement ceremony. The event was held at Suntec City Convention Centre on 7 July 2006.
Commencement 2006
- Graduates at Singapore Management University's third commencement ceremony. Sixty-five students earned master's degrees and 563 earned bachelor's degrees. The event was held at Suntec City Convention Centre on 7 July 2006.
Commencement 2006
- University flags and banners from each of Singapore Management University’s four schools at the university's third commencement ceremony. Left to right, banners for the Lee Kong Chian School of Business, the School of Accountancy, the School of Economics and Social Sciences and the School of Information Systems. The event was held at Suntec City Convention Centre on 7 July 2006.
Commencement 2009
- Vincent Ha Kwang Yuen receiving the valedictorian award from Deputy President Tan Chin Tiong at Singapore Management University's sixth commencement ceremony. Vincent graduates summa cum laude with a bachelor's degree in business management and a bachelor's degree in accountancy. The event was held at Suntec City Convention Centre on 11 July 2009.
Convocation 2008
- Students performing at Singapore Management University's ninth convocation. Convocation 2008 was held at Suntec City Convention Centre on 16 August 2008.
Convocation 2010
- Student performances at Singapore Management University's eleventh convocation. Convocation 2010 was held at Resorts World Convention Centre on 11 August 2010.
Commencement held in SMU Hall at the basement of the newly built Law School in 2017
- Commencement held in SMU Hall at the basement of the newly built Law School in 2017. It was the first commencement held in SMU campus in its 17-year history.
Professor Timothy Clark at SMU Commencement 2019
- SMU Provost Professor Timothy Clark at SMU Commencement 2019.
Inaugural Convocation
- Faculty procession at the inaugural convocation ceremony on 29 July 2000. This convocation marks the opening of Singapore Management University and the beginning of the academic year. Ceremonies were held at Bras Basah Park, the site of the Singapore Management University’s future city campus.
Inaugural Convocation
- The inaugural convocation ceremony marking the opening of Singapore Management University and the beginning of the academic year. Ceremonies were held on 29 July 2000 at Bras Basah Park, the site of the university’s future city campus. Front row, left to right: Associate Professor Low Kee Yang, Deputy Dean, School of Business; Associate Professor Tsui Kai Chong, Dean, School of Business; Deputy President Tan Teck Meng; Chancellor Lim Kim San; Education Minister Teo Chee Hean; Mr Ho Kwon Ping, Chairman, Board of Trustees; President Janice Bellace; Professor Patrick Harker, Dean, Wharton School of the University of Pennsylvania; and Provost Tan Chin Tiong.
Inaugural Convocation Dinner
- Singapore Management University students performing at the gala dinner celebrating SMU’s inaugural convocation. The dinner was held at the Istana, the official residence of Singapore's president, on 29 July 2000.
Convocation 2001
- Left to right: Chairman Ho Kwon Ping, Chancellor Lim Kim San, Minister for Education Teo Chee Hean, President Janice Bellace, Provost Tan Chin Tiong and Deputy President Tan Teck Meng. Photo taken at Singapore Management University’s second convocation, held at Suntec City Convention Centre. The renovated Bukit Timah campus is pictured behind the group.
Convocation 2008
- Caderas Latinas, SMU's salsa performance team, at Singapore Management University's ninth convocation. Convocation 2008 was held at Suntec City Convention Centre on 16 August 2008.
Farewell Tribute to SMU Chairman Mr. Ho Kwon Ping
- On 10 February 2023, SMU paid tribute to its longest-serving Trustee and Chairman, Mr Ho Kwon Ping who had stepped down from the position.
Pioneers of SMU
- A corporate photograph of the original pioneer team who were involved in the conceptualization and start up of the Singapore Management University.
Financial Education Programme
- Sunil Sreenivasan, SMU trustee and Citibank's country corporate officer, speaking to Singapore Management University undergraduates on 9 October 2000. His lecture was the first in a financial education programme which is supplementary to the SMU core curriculum. It provides practical lessons in finance, banking and economics.
Book launch of “The Art of Leadership: Perspectives from Distinguished Thought Leaders”
- SMU Chairman Mr Ho Kwon Ping, Singapore’s 7th President and SMU Honorary Patron Dr Tony Tan, SMU President Professor Arnoud De Meyer at the launch of the book “The Art of Leadership: Perspectives from Distinguished Thought Leaders” on 16 January 2018 at the SMU Hall in the School of Law.
SMU-X student associates enjoying Peranakan food at the SMU 2023 INDEX Symposium's Gala dinner
- Mr Derek Chiang , Senior Development Partner of SMU-X (Standing) is pictured with the student associates who supported the inaugural SMU 2023 INDEX Symposium at its closing Gala dinner. SMU-X hires its first batch of student associates in 2018. They are the unsung contributors who work quietly behind the scenes to support the experiential learning engine. From managing databases and designing resources to facilitating industry engagements and running events, they ensure the smooth delivery of projects while balancing their own studies. With creativity, precision, and a deep sense of ownership, these student associates gain invaluable real-world skills while shaping the SMU-X experience for others. Their efforts may unfold backstage, but their impact is both lasting and essential.