SMU-XO students with GoPizza founder and SMU alumnus, Jay Lim
In the front row from left to right: Professor Mark Chong and Jay Lim, the founder and CEO of GoPizza. In 2022, following the Covid pandemic, the first group of students who ventured overseas under the SMU-X Overseas (SMU-XO) programme are those enrolled in the "Business of the Creative Industries" course. The course introduced them to the business models of cultural content producers and the role of digital platforms in enabling these models. In addition, students explored the key characteristics of the emerging creator economy and the associated social media entertainment. In Seoul, Korea, they learnt about its culture, explored renowned sites like Hongdae, Gyeongbokgung Palace and took part in a networking session with SMU alumni living in the city. They also toured Hanyang University and learnt valuable insights from presentations by TikTok Korea, Netflix Korea, Teammates, 11018, GoPizza, Enterprise Singapore, and a Korean make-up YouTuber. The trip ended with a presentation to the Gushcloud team, where they applied their knowledge to a significant real-world project.
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    Crowds of students thronged the in-person Fair at the SMU Concourse in the first-ever hybrid Study Abroad Fair in 2023
    After conducting virtual editions of the Study Abroad Fair (SAF) in 2021 and 2022 due to the Covid-19 pandemic, GEO ran the first ever hybrid SAF in 2023. Over a thousand students thronged the in-person Fair at SMU Concourse and seized the chance to engage with representatives from 22 partner universities and 53 exchange students from various continents, gaining valuable insights into what to expect from an exchange or global exposure programme at different universities.
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      SMU-X won the Outstanding Industry–Academia Collaboration Award (Higher Education) at EDUtech Asia 2025
      On 6th November, Mr Kevin Koh, Head, SMU-X, Singapore Management University, received the Outstanding Industry–Academia Collaboration Award (Higher Education) from Mr Allan Wong, Director of Information Technology, Hong Kong Baptist University, at EDUtech Asia 2025. The landmark event, held at the Sands Expo & Convention Centre, marked its 10th year as one of Asia’s leading platforms for education innovation. The award honours higher education institutions that have forged innovative, scalable and forward-looking partnerships with industry to develop groundbreaking programmes or research partnerships, and SMU-X has once again been acknowledged as a model for transforming learning with real-world impact, highlighting the its long-standing commitment to experiential learning and meaningful engagement with industry and community partners.
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        A line up display of posters done by students in SMU Lab
        In SMU Lab, Assistant Professor Charlotte Setijadia (left) and staff from Nestle Singapore reviewing a series of posters showcasing the dedication of students from the 2019 SMU-X course, "Managing Diversity in Asia." This course, in collaboration with the School of Social Sciences, aims to equip students with the skills needed to become effective and empathetic managers in diverse multicultural settings. In the course, students learn analytical frameworks that help them understand issues related to inequality and diversity in contemporary Asian societies. The students collaborated with Nestle Singapore, proposing various recommendations to enhance gender diversity and inclusion in its workplace.
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          Victorious SMU team with the judges of the 2025 Jessup moot
          SMU 2025 Jessup moot team with the judges after winning the championship trophy since Singapore’s last victory in 2001. The team comprised Lovein Sui (LLB, final year); Elizabeth Ho (LLB, final year); Genieve Wu (LLB, final year); Raelee Toh (LLB, final year); and Erica Wee (LLB, final year). A key factor driving the moot success at SMU YPHSL is the Ian R Taylor International Moots Programme, which has firmly established the law school on the global stage. This programme has nurtured generations of mooters who have earned numerous world-class accolades, enabling it to consistently excel at the most prestigious international moots.


            A SMU-X class in collaboration with industry partner SearchAsia
            Adjunct faculty, Mr. Jörg Dietzel from the Lee Kong Chian School of Business, commented on the recommendations presented by students to enhance the brand strategy of industry partner SearchAsia in January 2024. The SMU-X pedagogy offers a transformative approach to business education by seamlessly integrating interdisciplinary learning, industry collaboration, and experiential methodologies. It connects students with real-world projects, fostering innovation and practical problem-solving through engagement with industry partners, complemented by data-driven insights and analytics. This approach empowers students to lead with agility and creativity, preparing them to be future leaders capable of navigating complex global environments. SMU won the Innovation in Business Education Award at the 11th QS Reimagine Education Awards & Conference held in London in December 2024.
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              SMU Global Summer Programme 2024 introduces a new Digital Intelligence Track
              Singapore Management University (SMU) launched the 9th edition of its annual Global Summer Programme (GSP) with the introduction of a Digital Intelligence track. The new track empowers students to confidently harness technology for success in an AI-driven world. Held at the Mochtar Riady Auditorium on campus, the launch event was attended by more than 250 programme participants from 35 nationalities around the world. Gracing the event was Guest of Honour Ms. Feon Ang, Managing Director, Asia Pacific, LinkedIn (4th from right). Joining her (on her right) was Aidan Wong, Asst Prof, Urban Studies (Education), College of Integrative Studies, who moderated at the launch and (from her left) Yuanto Kusnadi, Assoc Prof of Accounting (Education) and Academic Director (SMU-X), as well as Mr. Rick Tay, Head, and Ms. Bay Hwee Eng, Asst Director, from the Centre for Global Education and Opportunities (GEO). Attendees from the SMU Office of Industry Engagement (OIE) included (from the left) Ms. Jenn Goh, Asst Manager, Mr. Nelson Ng, Assoc Director, and Ms. Catherine Chong, Director.
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                SMU students with the representatives from Sabanci University from Turkey at the 2024 Study Abroad Fair
                The 2024 Study Abroad Fair (SAF) saw a record-breaking 1,512 registered participants, the highest since its inception. Students are offered a wide range of Global Exposure (GE) programmes at SMU to enrich their learning. These include overseas community service projects by the Centre for Social Responsibility, overseas internships by the Dato' Kho Hui Meng Career Centre, study abroad and immersion programmes by GEO, overseas study missions offered by Schools and overseas project experiences by SMU-X, among others. The Fair served as a comprehensive platform for students to learn about the various programmes available, engage directly with representatives from SMU’s partner universities, and gain insights into overseas exposure opportunities. The photo shows SMU students interacting with representatives from Sabanci University in Turkey, marking the university's first participation in the Fair.
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                  Kicking off the first SMU-X Lifelong Learning course in August 2024
                  In August 2024, Professor Gary Pan from the School of Accountancy (standing) and Professor Venky Shankararaman from the School of Computing and Information Systems (left, seated) launched the first lesson of the SMU-X Lifelong Learning (SMU-XL) programme, offer in the Industry Practice Master (IPM) of Digital Economy Capstone. It builds on SMU’s Industry Project-Based Experiential Learning (INDEX) programme, focusing on andragogy, lifelong learning, and industry collaboration. SMU-XL connects adult learners with industry partners for practical, hands-on learning experiences throughout different stages of their careers and education. The initiative leverages the principles of andragogy, emphasizing the unique needs of adult learners and promoting a self-directed, collaborative, and experience-based learning approach. At SMU-XL, faculty members and industry champions mentor adult learners to innovate solutions to actual business challenges and objectives.
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                    SMU-X introduces X-Scent, a collaboration with perfume label "Scent by SIX" in its inaugural INDEX Symposium in 2023
                    At its inaugural INDEX symposium, SMU-X unveiled X-Scent, a collaboration with the Singaporean artisanal perfume label "Scent by SIX". With the tagline "Turning possibilities into realities," the fragrance embodies the spirit of dreaming big, reaching for the stars, and believing that anything is possible. Each symposium participant received a complimentary bottle of the perfume. Additionally, the perfume was sold for $50, with all proceeds going to the SMU-X Opportunity Award. This award supports financially needy students who require funding to participate in transformative projects abroad through the SMU-X overseas (SMU-XO) courses.
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                      Participants in the inaugural SMU-XL class presenting their proposal to the instructors
                      Participants in the inaugural SMU-X Lifelong Learning (SMU-XL) class presenting their proposal to Professor Gary Pan and Professor Venky Shankararaman (Seated third and second from right). SMU-XL programme is offered in the Industry Practice Master (IPM) of Digital Economy Capstone, building on the Industry Project-Based Experiential Learning (INDEX) programme that focus on andragogy, lifelong learning, and industry collaboration. SMU-XL connects adult learners with industry partners for practical, hands-on learning experiences throughout different stages of their careers and education. The initiative leverages the principles of andragogy, emphasizing the unique needs of adult learners and promoting a self-directed, collaborative, and experience-based learning approach. At SMU-XL, faculty members and industry champions mentor adult learners to innovate solutions to actual business challenges and objectives.
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                        Inaugural run of ASEAN Internship Programme Plus in Ho Chi Minh City, Vietnam
                        Students participating in the inaugural ASEAN Internship Programme Plus (AIP+) in Ho Chi Minh City, Vietnam, had the opportunity to visit a local business and gain firsthand insights into how agriculture contributes to economic growth and supports rural livelihoods. They also studied at Vietnam National University to gain insights into Vietnam’s politics, economy, and society. Launched in May 2025, the AIP+ programme is jointly managed by the Centre for Global Education and Opportunities (GEO) and the Dato’ Kho Hui Meng Career Centre (DKHMCC). It aims to enhance students' employability and global readiness through internships at ASEAN companies. Students are introduced to ASEAN cities with high business potential, providing them with an understanding of the companies, challenges, opportunities, and the business culture and landscape. They are also given opportunities to acclimatize to the city and country, and to build contacts in their assigned location.
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                          Students showcasing their recommendations on improving the management of intergenerational diversity in the operation of Nestle Singapore
                          During the 2019 showcase of students' final presentations for the SMU-X course Managing Diversity in Asia, Assistant Professors Aidan Wong (left) and Charlotte Setijadi (second from left) from the School of Social Sciences reviewed the work of a group of students. The students worked with Nestle Singapore and recommends various solutions in enhancing gender diversity and inclusion in its workplace. The course, in collaboration with the School of Social Sciences, aims to equip students with the necessary skills to become effective and empathetic managers of people in dynamic multicultural environments. In the course, students will learn analytical frameworks that will enable them to gain deeper understanding of existing problems to do with inequality and diversity in contemporary Asian societies.
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