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SMU-X won the Outstanding Industry–Academia Collaboration Award (Higher Education) at EDUtech Asia 2025
- On 6th November, Mr Kevin Koh, Head, SMU-X, Singapore Management University, received the Outstanding Industry–Academia Collaboration Award (Higher Education) from Mr Allan Wong, Director of Information Technology, Hong Kong Baptist University, at EDUtech Asia 2025. The landmark event, held at the Sands Expo & Convention Centre, marked its 10th year as one of Asia’s leading platforms for education innovation. The award honours higher education institutions that have forged innovative, scalable and forward-looking partnerships with industry to develop groundbreaking programmes or research partnerships, and SMU-X has once again been acknowledged as a model for transforming learning with real-world impact, highlighting the its long-standing commitment to experiential learning and meaningful engagement with industry and community partners.
The Jumping Student : the inaugural set of branding advertisement that makes SMU unique
- Launched in 2002, The Jumping Student marked SMU’s first major advertising campaign and boldly introduced the message that “We’re different.” At the time, the University had begun its journey as a business school, hence, the tagline “SMU. We mean business.” The inaugural advertisement featured our students Mr Ng Peng Fong, Ms Marina Rumi Ibrahim and Ms Elsie Lin doing handstand, jumping and back bend respectively. The campaign stood out in the local tertiary landscape, as no other institution had previously undertaken such a striking branding effort. Earlier advertisements in the sector were largely informational. In contrast, SMU’s campaign featured a large, dynamic image of a student captured in bold pose, paired with a confident, attention-grabbing tagline. Running alongside the advertising campaign was a proactive media engagement strategy. The University regularly pitched student stories to the media—at least two each week—and invited journalists to experience the SMU difference firsthand by attending classes held in small, interactive classrooms. The campaign communicated SMU’s distinctive pedagogy, flexible curriculum, and broad-based educational approach, positioning the University as one that nurtured creative, confident, and articulate graduates. This messaging resonated strongly with the wider community, including employers, parents, and prospective students, who were excited by an approach that stood apart from traditional norms. It was the led by Ms Sharon Tan, who join SMU in 2002 as the Director, Corporate Communications. She played a key role in shaping the reputation and brand identity of the young university with the defining ‘SMU, we are Different’ campaign. The marketing campaign, together with a strong media strategy, successfully engaged key stakeholders of the university and cemented the bold and dynamic profile of the university.
Congratulatory advertisement released by SMU in 2004 for the pioneer batch of undergraduates
- To celebrate the graduation of its pioneer undergraduate class and the second cohort of Master of Applied Finance students in 2004, Singapore Management University created a distinctive advertisement that honoured every graduate by name.
Crowds of students thronged the in-person Fair at the SMU Concourse in the first-ever hybrid Study Abroad Fair in 2023
- After conducting virtual editions of the Study Abroad Fair (SAF) in 2021 and 2022 due to the Covid-19 pandemic, GEO ran the first ever hybrid SAF in 2023. Over a thousand students thronged the in-person Fair at SMU Concourse and seized the chance to engage with representatives from 22 partner universities and 53 exchange students from various continents, gaining valuable insights into what to expect from an exchange or global exposure programme at different universities.
Students at the University College London booth during the 2023 Study Abroad Fair
- The Centre of Global Education and Opportunities (GEO) hosted its first hybrid Study Abroad Fair (SAF) in 2023, as in-person overseas immersion opportunities resumed after the Covid-19 pandemic. The in-person SAF was held in SMU Concourse and was abuzz with excitement as students explore the University's diverse Study Abroad programmes, destinations, and partner universities, including the popular International Student Exchange Programme (ISEP). In the photo, students are seen engaging with a representative from University College London (UCL).
Singapore Management University and FairPrice Group partner to reduce food waste
- Group photo of SMU Students who were part of the Food Waste Management Project with representatives from Fairprice Group. As part of the Singapore Management University’s SMU-X initiative, students from the School of Accountancy and Lee Kong Chian School of Business worked together with FairPrice Group (FPG) to come up with a Food Waste Management Monitoring Dashboard to better visualise and analyse data to help with food waste management at the supermarket chain. This was achieved through the implementation of a write-off monitoring dashboard and the application of predictive analytics. From August to November 2022, the project team leveraged on Tableau dashboarding and Python predictive analytics to identify which were the outlets with the most write-off and which products contribute the most write-off.
SMU-XO students with GoPizza founder and SMU alumnus, Jay Lim
- In the front row from left to right: Professor Mark Chong and Jay Lim, the founder and CEO of GoPizza. In 2022, following the Covid pandemic, the first group of students who ventured overseas under the SMU-X Overseas (SMU-XO) programme are those enrolled in the "Business of the Creative Industries" course. The course introduced them to the business models of cultural content producers and the role of digital platforms in enabling these models. In addition, students explored the key characteristics of the emerging creator economy and the associated social media entertainment. In Seoul, Korea, they learnt about its culture, explored renowned sites like Hongdae, Gyeongbokgung Palace and took part in a networking session with SMU alumni living in the city. They also toured Hanyang University and learnt valuable insights from presentations by TikTok Korea, Netflix Korea, Teammates, 11018, GoPizza, Enterprise Singapore, and a Korean make-up YouTuber. The trip ended with a presentation to the Gushcloud team, where they applied their knowledge to a significant real-world project.
SMU wins prestigious THE Awards Asia 2025 – Teaching & Learning Strategy of the Year
- SMU's Vice President (Partnerships & Engagement) Prof Lim Sun Sun receiving the prestigious award on behalf of the University. Singapore Management University (SMU) is proud to announce that it has been named Winner in the ‘Teaching and Learning Strategy of the Year’ category at the prestigious Times Higher Education (THE) Awards Asia 2025. The accolade was awarded in recognition of SMU-X, the University’s flagship industry project-based experiential learning framework that integrates academic knowledge with real-world industry projects. It marks a significant milestone for SMU-X, pioneered 10 years ago as a differentiating pedagogy, underscoring the University’s longstanding commitment to redefining learning through interdisciplinary, collaborative, and experiential approaches.
Career consultation for alumni
- Ms. Prasanthi Guda (Right), Head of Undergraduate Careers at the Dato' Kho Hui Meng Career Centre (DKHMCC), is seen providing a one-on-one career consultation to an alumnus. In 2018, the Centre extended its support services to alumni for three years post-graduation. This was later enhanced to lifelong support in May 2005.
A Start-Ups Corner in the 2016 Career Fair enabled students to interact with founders and early-stage ventures
- In the October 2016 SMU Career Fair, the Start-Ups Corner showcased the University’s forward‑looking response to Singapore’s burgeoning start‑up ecosystem. This dedicated segment brought students face‑to‑face with founders and early‑stage ventures, offering firsthand exposure to innovation‑driven careers and entrepreneurial pathways. Set within the wider Career Fair, the Start-Ups Corner reflected SMU’s commitment to nurturing entrepreneurial mindsets and expanding students’ perspectives beyond traditional employment routes.
Professor Lily Kong delivered her remarks at the inaugural Singapore College of Islamic Studies (SCIS) Symposium in January 2026
- SMU President, Professor Lily Kong delivered her plenary remarks at the inaugural Singapore College of Islamic Studies (SCIS) Symposium in January 2026. Bringing together 300 scholars, educators, and community leaders from Singapore and abroad, the symposium explored the role of Islamic higher education in preparing future leaders and professionals for challenging, diverse societies.
Part-time postgraduate students in the Connecting Talents event in 2025
- First launched in June 2019, with a dedicated run for part-time postgraduate students introduced in August 2024, Connecting Talents brings together accomplished SMU postgraduate alumni to share their career stories and insights. Participants have the opportunity to connect with alumni, build meaningful relationships, and expand their professional networks while gaining valuable perspectives and discovering new career opportunities. Featured in the photo are participants in the 2025 event with staff and alumni.
SMU leadership champions student engagement at Early Admissions Discovery Day 2026
- Senior leaders were present on the ground to support the 2026 Early Admissions Discovery Day. Pictured standing from left to right are Ms Linette Lim, Director of the Office of Admissions and Financial Assistance; Professor Alan Chan, Provost; and Dr Navin Rajagobal, Senior Director of Academic Services and Operations. The event welcomed prospective students to SMU, with Professor Chan delivering the opening address in SMU Hall at the Yong Pung How School of Law. Their presence underscored the University's commitment to engaging future students and providing them with a meaningful introduction to the SMU experience.
Postgraduate students explore the hidden job market through dialogue at Connecting Talents Jun 2026
- During the Question-and-Answer segment of the fireside chat at the Connecting Talents (CT) for Experienced Postgraduates event, held in the Quiet Area on Level 5 of the Li Ka Shing Library on 26 June 2026, postgraduate student Mr Avisenna Gusta, Master of IT in Business, engages in discussion with invited speaker Ricky Foo, Partner at Mercuri Urval. The exchange followed a session on “The Hidden Job Market: Opportunities You Won’t Find on LinkedIn,” where Mr Foo shared insights into how many sought-after career opportunities are secured through professional networks before they are publicly advertised. The interactive discussion allowed participants to seek practical career advice, deepen their understanding of networking strategies, and gain perspectives on the importance of building strong professional relationships to uncover opportunities and support long-term career development.
Students and alumni connect through industry-focused discussions at the Connecting Talents event in May 2026
- Students participated in a networking session during the Connecting Talents (CT) for Early-Career Postgraduates event on 22 May 2026, engaging with alumni across various industry-focused discussion tables. Shown here is an active exchange at the Technology table, where participants discussed career pathways, industry developments, and professional experiences. The networking segment encouraged meaningful conversations and facilitated connections between postgraduate students and members of the wider SMU professional community.
Mongolian Prime Minister Visits
- Singapore Management University hosts an entourage of education, business and manufacturing leaders from Mongolia. In centre, from left to right: Mongolian Prime Minster Nambaryn Enkhbayar, Singapore Minister for State for Health, Environment and Transport Balaji Sadasivan, and SMU President Ronald Frank. Photo taken on 11 October 2002.
Commemorating 20 Years: WKWC Launches Wee Kim Wee Room and Heritage Fund
- Commemorating its 20th anniversary, the Wee Kim Wee Centre (WKWC) is unveiling the new Wee Kim Wee Room at Singapore Management University (SMU), which houses some of the original belongings of former President Wee Kim Wee and Mrs Wee, and formally launching the Wee Kim Wee Heritage Fund.
Students in the Safari Desert Dubai in 2015
- Students doing the jump pose in the Safari Desert while on a trip to Dubai. This is an image of an old photograph submitted by students for the Jump Campaign in 2015, which captures students in jump poses while reflecting a part of their student life at the same time.
SMU President State of the University Address 2018
- Professor Arnoud De Meyer, SMU president, at the SMU President State of the University Address 2018.
Participants at SMU Challenge , Sport – A – Cause 2018
- Participants of the SMU Challenge , Sport – A – Cause 2018, a student initiative that helps to highlight and raise funds for the local special needs community.
Taichung Education Fair
- Sign welcoming attendees to the Taichung Education Fair in Taiwan in November 1998. Singapore Management University attended this event and a number of other overseas education fairs to recruit students to the new university.
SMU and National Library Board Agreement
- The National Library Board and Singapore Management University sign a memorandum of understanding on 3 September 1999. Under the terms of the agreement, NLB will plan and manage library and information services for the university. Left to right: SMU Deputy President Tan Teck Meng, SMU President Janice Bellace, and NLB Chief Executive Christopher Chia.
First Day of Classes
- Dr Isabelle Malique speaking with incoming students on Singapore Management University’s first day of classes, 1 August 2000. Left to right, Chen Hui-Wei, Farhann Ali and Riki Hidajat (background). Dr Malique headed the department for international student exchange and forged links with many foreign universities. Picture taken at the Evans Road building.
Mochtar Riady Auditorium named with donation by Lippo Group on 29 March 2011
- The Singapore Management University (SMU) announced on 29 March 2011, the naming of its auditorium as the Mochtar Riady Auditorium and the establishment of the new Mochtar Riady Scholarships. Dr Stephen Riady, President of the Lippo Group presenting the $5m cheque with S. Iswaran, Senior Minister of State for Education and Trade & Industry, Arnoud De Meyer, SMU President.
ICPAS-SMU CEO Forum on 25 July 2011
- Arnoud De Meyer, SMU President and Ernest Kan, ICPAS President at the ICPAS-SMU CEO Forum on 25 July 2011.