A SMU-X class in collaboration with industry partner SearchAsia

Adjunct faculty, Mr. Jörg Dietzel from the Lee Kong Chian School of Business, commented on the recommendations presented by students to enhance the brand strategy of industry partner SearchAsia in January 2024. The SMU-X pedagogy offers a transformative approach to business education by seamlessly integrating interdisciplinary learning, industry collaboration, and experiential methodologies. It connects students with real-world projects, fostering innovation and practical problem-solving through engagement with industry partners, complemented by data-driven insights and analytics. This approach empowers students to lead with agility and creativity, preparing them to be future leaders capable of navigating complex global environments. SMU won the Innovation in Business Education Award at the 11th QS Reimagine Education Awards & Conference held in London in December 2024.