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Campus Construction
- Looking to the south-east, a view of the construction sites for Singapore Management University’s Li Ka Shing Library, School of Accountancy and Lee Kong Chian School of Business. Victoria and Queen Streets run diagonally across the left side of the image. Stamford Road (before alignment) is flanked by trees in the middle of the picture. Photo taken on 27 November 2002.
Patron's Day 2002
- Left to right: Singapore Management University Chairman Ho Kwon Ping, SMU Patron and Singapore President S R Nathan, SMU President Ronald Frank and SMU Provost Tan Chin Tiong officially opened SMU's renovated Bukit Timah campus at Patron's Day celebrations on 11 January 2002.
Eu Tong Sen Building
- View from above of the Eu Tong Seng Building at Singapore Management University’s interim campus at Bukit Timah. Photo taken on 7 March 2002.
Convocation 2002
- Singapore Management University student performance at Convocation 2002. This is SMU’s third intake of undergraduates–400 business students, 100 accountancy students and the pioneer intake of 50 economics students. The establishment of the Wee Kim Wee Centre was also announced. The event was held at Suntec City Convention Centre on 17 August 2002.
Convocation 2002
- Singapore Management University students performing at Convocation 2002. This is SMU’s third intake of undergraduates–400 business students, 100 accountancy students and the pioneer intake of 50 economics students. The establishment of the Wee Kim Wee Centre was also announced. The event was held at Suntec City Convention Centre on 17 August 2002.
Professor Lawrence R Klein
- Professor Lawrence R. Klein, 1980 Nobel Laureate in Economics, delivers a lecture entitled, Short-Term Forecasting: Fact or Fiction?, at the Singapore Management University Distinguished Lecture Series on 12 March 2002.
Student Expedition to Thailand
- Singapore Management University student expedition and community service project in Chiang Mai, Thailand, from 8 to 29 July 2002.
Ho Rih Hua Lecture: Senior Minister Lee Kuan Yew
- Senior Minister Lee Kuan Yew speaking at Singapore Management University's Ho Rih Hwa Leadership in Asia Public Lecture Series. He gave the inaugural address, entitled An Entrepreneurial Culture for Singapore. The lecture series presents the views of entrepreneurs, business and political leaders from within and beyond the Asia-Pacific region. Photo taken at Suntec City Convention Centre on 5 February 2002.
Business School Construction Site
- The construction site for Singapore Management University’s Lee Kong Chian School of Business. Stamford Road runs across the middle of the picture; Queen Street is on the right and Victoria Street on the left. Photo taken on 27 November 2002.
Open House 2002
- Prospective students and their families at Singapore Management University's open house at its Bukit Timah campus on 23 March 2002.
We Are Different : the iconic branding advertisement that makes SMU unique
- Released in 2003, following the success of The Jumping Student marketing campaign, this series of advertisements presented perspectives from an industry partner (represented by Mr Tan Wah Yeow from KPMG), a faculty member (Professor Steven Miller), a current student (Ms Teo Su Phin), and an incoming student (Mr Cowan Phan). Through these varied viewpoints, the campaign highlighted SMU’s distinctiveness—particularly the attitudes of its students and the design of its curriculum—underscoring the University’s unique identity. For a young institution such as Singapore Management University (SMU), attracting the attention of prospective students and parents could no longer rely solely on academic reputation or heritage. Without a long institutional history to draw upon, SMU adopted bold advertising strategies and emphasised its distinctive American-style pedagogy to establish its brand. Within just three years, the University succeeded in building a strong and recognisable identity. Departing from conventional university branding that focused primarily on academic excellence, SMU positioned its students’ confidence, enthusiasm, and mindset as living testimonials of its educational approach. The creativity and freshness of the advertisements reflected SMU’s interactive and broad-based pedagogy, particularly its role in nurturing students’ self-confidence. The effectiveness of this branding strategy was evident in the strong response to the admissions exercise that year, with 5,800 applicants competing for 800 places.