First Patron's Day
Singapore President S R Nathan (centre) and Singapore Management University management, faculty and staff at the first Patron’s Day celebrations. The event was held on 12 January 2001 at the Evans Road building.
    Collection: Patron's Day


    Celebrating Chinese Lunar New Year with Lo Hei on 12 February 2010
    Celebrating Chinese Lunar New Year with Lo Hei on 12 February 2010, from L-R Ruth Pagell, Bernie Toh, Susan Hunter, Howard Hunter, Low Aik Meng, David Chan, Pang Yang Hoong
      Collection: People


      SMU Patron President Tony Tan taking in the festivities at the 2014 Patron's Day
      SMU Patron President Tony Tan accompanied by Student Ambassadors taking in the festivities at the 2014 Patron's Day
        Collection: Patron's Day


        President Halimah Yacob at SMU Patron's Day 2019
        President Halimah Yacob at SMU Patron's Day 2019.
          Collection: Patron's Day


          SMU Patron's Day 2023
          SMU Board of Trustees and senior management posing with SMU Patron President Halimah Yacob for a group of photo.
            Collection: Patron's Day


            SMU Patron's Day 2013
            Students and staff enjoying the food and ambience at SMU Patron's Day 2013
              Collection: Patron's Day


              Prospective students explore areas around SMU's city campus on an open-top bus tour
              One of the highlights of SMU Open House 2026 was the opportunity for visitors to explore the campus and its surrounding city environment through a series of guided tours. Organised and led by student ambassadors from SMU Ambassadorial Corps (ASMU), the programme featured both a campus walking tour and an open-top bus tour. A total of 16 walking tours and 16 bus tours were conducted throughout the event. This photograph captures prospective students, parents, and visitors participating in an open-top bus tour around the city precinct surrounding the SMU campus. The route took participants past key landmarks and districts including Hill Street, Stamford Road, Selegie Road, Middle Road, Bencoolen Street, Bras Basah Road, Esplanade Drive, Cross Street and Eu Tong Sen Street. More than a sightseeing experience, the tour introduced visitors to SMU’s strategic location in the heart of Singapore’s civic and business districts. By showcasing the University’s close proximity to the Central Business District, where many students undertake internships and gain industry experience, the tour highlighted the unique advantages of a city campus and the wealth of opportunities available beyond the classroom.
                Collection: Open House


                Application guidance and tips for prospective students at the 2026 Open House
                The photo featured Ms Angela Seah, Head of Marketing & Outreach, Office of Admissions and Financial Assistance (OAFA), addressing prospective students and their parents during the University Applications and Interview Skills Workshop at the 2026 Singapore Management University’s Open House. The workshop was held in the event lobby at basement 1 of the School of Social Sciences and College of Integrative Studies Building. A regular feature of SMU annual physical Open House, the session provides practical guidance on developing compelling admission portfolios and mastering interview techniques, offering valuable insights into the undergraduate admissions process. The photograph captures a moment of engagement and learning as participants gain a deeper understanding of how to present their strengths and aspirations effectively to the University.
                  Collection: Open House


                  A National Day Observance Ceremony that celebrates both Singapore's diamond jubilee and SMU's 25th anniversary
                  Singapore Management University (SMU) commemorated Singapore’s 60th National Day at its National Day Observance Ceremony on 7 August 2025 at the Campus Green, a milestone celebration that coincided with both the nation’s SG60 diamond jubilee and SMU’s 25th anniversary. Bringing together staff and faculty, dressed in red and white, the event featured spirited performances, heartfelt community singing, festive refreshments, and a vibrant display of SMU pride, culminating in a memorable group photo that captured the community united in celebration of Singapore.
                    Collection: National Day Observance Ceremony


                    Staff posing before the Bodhi Tree in Campus Green on 2019 National Day Observance Ceremony
                    This photograph captures a group of Singapore Management University staff members during the National Day Observance Ceremony on 8 August 2019. Wearing National Day T-shirts and holding miniature Singapore flags, the group commemorates the occasion in a display of national pride, unity, and belonging within the SMU community. Prominently featured in the background is SMU’s historic Bodhi Tree (Ficus religiosa), believed to have been planted in the 19th century on the grounds of the former prison complex that once occupied the site. Uprooted in 2005 during the construction of the SMU campus, the tree was carefully preserved, replanted, and integrated into the Campus Green landscape. As a symbol of wisdom, compassion, and hope, the Bodhi Tree serves as a living link between the site’s historical past and SMU’s continuing journey as a modern university.
                      Collection: National Day Observance Ceremony


                      A celebration of home, belonging, and shared purpose at SMU’s National Day Observance Ceremony 2026
                      When asked what makes Singapore special to her at the 2026 National Day Observance Ceremony, Professor Lily Kong, President of SMU, shared that it is the presence of family and friends that truly makes Singapore feel like home. The National Day Observance Ceremony is an annual occasion that brings together SMU staff, faculty, and students in a shared celebration of national identity and community spirit. Held at Campus Green in 2026, the event provided an opportunity for the university community to reflect on its collective journey of learning, growth, and contribution, while reaffirming that the enduring strength of an institution lies not only in its achievements, but also in the people who give it purpose and meaning.
                        Collection: National Day Observance Ceremony


                        Students engaged in discussion at a roof top garden
                        Students engaged in discussion at a roof top garden. SMU has multiple conducive spaces in campus that faciliates group work and learning.
                          Collection: People


                          Self-collection station promotes sustainability at SMU Open House 2026
                          This photograph captures prospective students passing through a self-collection station during SMU Open House 2026, where they could select complimentary items such as packet drinks, canned coffee, coconut water, flavoured buns, face masks, vouchers, and SMU mini backpacks. The collection point formed part of the visitor experience, offering attendees a range of refreshments and souvenirs while exploring the campus. Adopting a self-selection approach, the initiative reduced the resources required for pre-packed goodie bags and minimised unnecessary waste by allowing visitors to choose only the items they wanted. The system reflected SMU’s commitment to sustainability while enhancing the convenience and personalisation of the Open House experience.
                            Collection: Open House


                            Industry partners engage prospective students in career conversations
                            This photograph captures prospective students engaging with representatives from industry partners at the Activity Plaza on Level 1 of SMU Connexion during SMU Open House 2026. As part of the university’s efforts to provide a holistic introduction to the SMU experience, visitors had the opportunity to learn about internships, career pathways, and employment opportunities across a range of industries. Through conversations with industry professionals, prospective students gained valuable insights into real-world career prospects and the practical applications of their future studies, highlighting SMU’s strong emphasis on industry engagement, experiential learning, and graduate employability.
                              Collection: Open House


                              Discovering student life beyond the classroom at the 2026 Open House CCA showcase
                              The photo captures the vibrant student co-curricular activities (CCA) showcase at the Activity Plaza on Level 1 of SMU Connexion during SMU Open House 2026. Manned by current SMU students, more than 150 student clubs and organisations showcased the diverse opportunities available beyond the classroom, engaging prospective students, their families, and visitors through interactive displays and conversations. Organised into interest categories including Community Service, Sports, Arts, International Connections, and many others, the booths offered firsthand insights into student life at SMU. Through sharing their personal experiences, student representatives highlighted how they pursued their passions, developed leadership skills, built lasting friendships, and balanced co-curricular involvement alongside academic commitments. The showcase reflected SMU's vibrant campus culture and its commitment to providing a holistic and enriching university experience.
                                Collection: Open House


                                Launch of ISES on 18 July 2007
                                Group photograph of key people involved in the launch of the Institute of Service Excellence @ SMU on 18 July 2007. Front row L-R: Elim Chew, Jennie Chua, Ramond Lim, Tan Suee Chieh, Tan Chin Tiong
                                  Collection: Purpose


                                  iGlobal organised by Lien Centre in collaboration with United World College of South East Asia and the National Volunteer & Philanthropy Centre to demonstrate an alternative student-centred approach to service-learning in Community Involvement Projects
                                  iGlobal was organised by Lien Centre, from January to May 2010, in collaboration with United World College of South East Asia and the National Volunteer & Philanthropy Centre on a pilot project to demonstrate an alternative student-centred approach to service-learning in Community Involvement Projects. The project involved secondary school students from four local and two international schools.
                                    Collection: Purpose


                                    SMU and Wharton Sign Five-Year Agreement
                                    Professor Tan Teck Meng, SMU Deputy President and Provost, and Professor Janice Bellace, Deputy Dean, Wharton School, University of Pennsylvania, sign a five-year collaboration agreement in the areas of curriculum and course design, faculty development, and student exchange. This agreement follows an earlier memorandum of understanding signed in January 1998. Ho Kwon Ping, Chairman SMU Executive Committee, is looking on. Agreement was signed on 2 February 1999 at the Ritz-Carlton Hotel.
                                      Collection: Purpose


                                      Agreement with Ritsumeikan University
                                      On the first day of classes, Singapore Management University launched its international exchange programme for students by signing a memorandum of understanding with Ritsumeikan Asia Pacific University from Oita Prefecture, Japan. This is the first of many agreements with overseas institutions to increase the global perspective and cultural experiences of SMU undergraduates. Photo taken on 1 August 2000.
                                        Collection: Purpose


                                        Representatives from Seoul National University engaging students at the Global Education Fair 2026
                                        The photo shows representatives from Seoul National University engaging with students at the Global Education Fair, held in January 2026 at SMU’s basement concourse. The Asia Pavilion—a curated cluster spotlighting partner universities from China, Indonesia, Japan, the Philippines, South Korea, and Thailand—attracted large numbers of students and highlighted the growing interest in regional opportunities. This focus reflects SMU’s commitment to deepening engagement within Asia. Through these programmes, students gain exposure to Asia’s diverse cultures and socioeconomic landscapes, building region specific knowledge and cross-cultural competencies that are highly valued by employers both locally and globally.
                                          Collection: Purpose


                                          Early adminission advertisment with unconventional highlights on SMU's unique and revolutionary education
                                          In this series of admissions advertisements launched by Singapore Management University (SMU) in 2003, prospective students are invited to embrace an unconventional, intriguing, and undaunted learning journey under the tagline “Experiencing the SMU Spirit.” Created to foreground what distinguished SMU from more traditional institutions, the campaign deliberately shifted attention away from the usual markers of university prestige—grades, rankings, and academic accolades—and toward something more immediate and human: the confidence, enthusiasm, and mindset of SMU students. In doing so, the students themselves became the campaign’s most compelling evidence of SMU’s unique and progressive educational approach. The advertisements also crystallised four core qualities the university sought to cultivate: a heart grounded in empathy and support for the less privileged; a deep appreciation for life; spirit and soul expressed through generosity and sharing; and passion that fuels persistence and achievement. These ideals were voiced through individual student testimonies as a vivid embodiment of the values the campaign championed — Ms Jenny Foo (Heart); Mr Tan Chee Wee (Life); Mr Joven Lai (Life); Mr Jeremy Nguee (Soul); Mr Richard Ho (Passion) and Johnny Tay (Passion).
                                            Collection: Purpose


                                            Early adminission advertisment with unconventional highlights on SMU's unique and revolutionary education
                                            In 2004, Singapore Management University (SMU) unveiled a bold series of admission advertisements under the tagline “Get the SMU edge, make a difference.” Designed to spotlight what set the university apart, the campaign moved beyond traditional branding that typically highlights academic achievement alone. Instead, SMU positioned its students’ confidence, enthusiasm, and mindset as living testimonials of its unique and revolutionary educational approach. With a playful, contemporary visual style, the advertisements echoed SMU’s interactive, broad-based pedagogy and its emphasis on developing self-assured graduates. The campaign featured a range of testimonies, including students (Mr Lim Kong Wee and Mr Darren Lim), faculty (Prof Steven Miller), an industry partner (PricewaterhouseCoopers, represented by Deborah Ong), alumnus Tan Siang Leng, and even a proud parent—each captured in lively poses that reinforced the message of youthful ambition and possibility.
                                              Collection: Purpose


                                              A career coach engaged a student in a one-to-one conversation at the 2025 Careers Day
                                              Meaningful career conversations took centre stage at the SMU Careers Day in September 2025, as career coaches from the Dato’ Kho Hui Meng Career Centre (DKHMCC) engaged students in one‑to‑one discussions on their career aspirations and next steps. The photo featured Mr Tan Poon Kian, Assistant Director with DKHMCC in conversation with a student. Through personalised guidance and practical insights, students received tailored advice on career planning, skill development and navigating the job market. These coaching interactions underscore the Career Centre’s commitment to empowering students with the clarity and confidence to make informed career decisions.
                                                Collection: Purpose


                                                Students conversing with an industry representative in the Postgraduate Career & Networking Fair in February 2026
                                                Students engaged in conversation with an industry representative at the Postgraduate Career & Networking Fair, held at the T-Junction in February 2026. Held twice a year, the SMU Postgraduate Career & Networking Fair is curated for postgraduate students and recent graduates with more than two years of work experience. The event brings together experienced talent and industry employers across sectors such as finance, consulting, tech, fast-moving consumer goods (FMCG), and media, offering opportunities to explore well-matched roles, ask meaningful questions, and connect directly with industry professionals. The Feb 2026 edition brought together close to 200 experienced students and 36 leading employers across these sectors.
                                                  Collection: Purpose


                                                  Part-time postgraduate students were actively engaged at the Connecting Talents event in 2025
                                                  At the 2025 Connecting Talents event, the audience were engaged with thoughtful questions by the speaker Mr Ryan Lim, founding partner of QED Changemakers (not in photo), with several attendees also walking away with signed copies of his book.
                                                    Collection: Purpose


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