Arnoud de Meyer, SMU President and Shi Jianjun, UIBE President, signing the MOU on 7 May 2012
Arnoud de Meyer, SMU President and Shi Jianjun, UIBE President, signing the MOU on 7 May 2012. The MOU covers the full spectrum of programmes – from undergraduate and post-graduate programmes to executive education. Under the MOU, both universities will conduct joint research, as well as the exchange knowledge, faculty, staff and students.
    Collection: Purpose


    Taichung Education Fair
    Singapore Management University attended a number of overseas education fairs to recruit students to the new university. This photo shows Associate Professor Low Kee Yang, Deputy Dean of the School of Business, and Professor Tan Chin Tiong (hidden), Deputy Provost, talking to prospective students at the Taichung Education Fair in Taiwan in November 1998.
      Collection: Purpose


      SMU's Logo
      Press conference held at library@Orchard on 15 December 1999 to introduce Singapore Management University's new logo. Left to right: Associate Professor Tan Lee Chuan, Deputy President Tan Teck Meng, Chairman Ho Kwon Ping, Provost Tan Chin Tiong and Dean Tsui Kai Chong.
        Collection: Purpose


        SMU's Logo
        Provost Tan Chin Tiong speaking at a press conference introducing Singapore Management University's new logo. The gold and dark blue logo of a lion's face is constructed from the seven geometric pieces of a traditional tangram puzzle. The press conference was held at library@Orchard on 15 December 1999.
          Collection: Purpose


          Datuk Seri Anwar Ibrahim at Ho Rih Hwa Lecture 2018
          Datuk Seri Anwar Ibrahim with SMU senior management at Ho Rih Hwa Lecture 2018
            Collection: Purpose


            Participants at the SMU Leadership Symposium 2018
            80 international participants from 37 overseas universities joined 250 student leaders from SMU, Polytechnics and Junior Colleges at the SMU Leadership Symposium 2018
              Collection: Purpose


              Launch of SMU-A*STAR Joint Lab
              Signing Ceremony: Launch of SMU-A*STAR Joint Lab in Social and Human-Centred Computing
                Collection: Purpose


                Daw Aung San Suu Kyi addressing the audience at the Ho Rih Hwa Lecture Series
                Daw Aung San Suu Kyi addressing the audience at the Ho Rih Hwa Lecture Series
                  Collection: Purpose


                  At the launch of Mapletree Real Estate Programme in 2018
                  Mapletree Investments Chairman, Mr Edmund Cheng, presenting Mapletree's gift to SMU President, Professor Arnoud De Meyer, at the launch of Mapletree Real Estate Programme. The programme aims to equip students with the necessary knowledge and cross-disciplinary skills to navigate the growing real estate sector in Singapore and globally.
                    Collection: Purpose


                    SMU Blue Ribbon Commission on Undergraduate Education announcement in 2018
                    Prof Paulin Straughan, Prof Elvin Lim, Provost Prof Lily Kong and Prof Lim Kian Guan at SMU Blue Ribbon Commission on Undergraduate Education announcement in 2018.
                      Collection: Purpose


                      Panelists at the 2024 ACEEU Asia-Pacific Forum
                      From L - R : Professor Thorsten Kliewe, Chair, ACEEU, Germany ; Mr Kevin Koh, Head, SMU-X, Office of the Provost, Singapore Management University ; Ms Siobhan Curran, Director, Entrepreneurship University of Newcastle, Australia ; Mr Noor Azizi Ismail, Senior Professor at Malaysian Graduate School of Entrepreneurship and Business Universiti Malaysia Kelantan. Panelists of the discussion panel on "The Future of Entrepreneurship and Engagement in Higher Education" at the 2024 Accrediatation Council for Entrepreneurial and Engaged Universities (ACEEU) Asia-Pacific Forum. The discussions underscored SMU-X’s dedication to cultivating an entrepreneurial mindset and adaptability, and equipping students and professionals with skills to thrive and lead in a dynamic, global marketplace.
                        Collection: Purpose


                        SMU 25 years of impact : an inspired journey
                        On 23rd July 2025, Singapore Management University featured this infographic on page three of The Straits Times, showcasing its key milestones over the past 25 years as part of its Jubilee celebration. "Since our inception, we set out to do things differently. A university built in the heart of the city. In just 25 years, we've shaped world-ready graduates, sparked breakthrough ideas, and built a legacy of innovation and impact. These milestones are more than moments, they'remarkers of how far we've come and a glimpse of how far we'll go."
                          Collection: Purpose


                          We Are Different : the iconic branding advertisement that makes SMU unique
                          Released in 2003, following the success of The Jumping Student marketing campaign, this series of advertisements presented perspectives from an industry partner (represented by Mr Tan Wah Yeow from KPMG), a faculty member (Professor Steven Miller), a current student (Ms Teo Su Phin), and an incoming student (Mr Cowan Phan). Through these varied viewpoints, the campaign highlighted SMU’s distinctiveness—particularly the attitudes of its students and the design of its curriculum—underscoring the University’s unique identity. For a young institution such as Singapore Management University (SMU), attracting the attention of prospective students and parents could no longer rely solely on academic reputation or heritage. Without a long institutional history to draw upon, SMU adopted bold advertising strategies and emphasised its distinctive American-style pedagogy to establish its brand. Within just three years, the University succeeded in building a strong and recognisable identity. Departing from conventional university branding that focused primarily on academic excellence, SMU positioned its students’ confidence, enthusiasm, and mindset as living testimonials of its educational approach. The creativity and freshness of the advertisements reflected SMU’s interactive and broad-based pedagogy, particularly its role in nurturing students’ self-confidence. The effectiveness of this branding strategy was evident in the strong response to the admissions exercise that year, with 5,800 applicants competing for 800 places.
                            Collection: Purpose


                            T-Junction at SMU Concourse bustling with energy as crowds of students thronged the Global Education Fair 2026
                            Held on 28 January 2026 at the University’s basement concourse, SMU’s annual Study Abroad Fair was rebranded as the Global Education Fair (GE Fair). Among the Fair’s most anticipated highlights was the University’s International Student Exchange Programme (ISEP). Managed by the Centre for Global Education and Opportunities (GEO), ISEP partners with over 230 universities across 46 countries, offering students the opportunity to study at leading institutions worldwide while immersing themselves in diverse cultural and academic environments. With representatives from more than 30 partner universities in attendance, the Fair drew strong participation from across the SMU community. The T-Junction was abuzz with activity as students engaged in lively conversations with university representatives, collected information materials, and explored pathways for their global journeys.
                              Collection: Purpose


                              Industry partner offering grooming tips and product samples to students at the 2025 Careers Day
                              Engaging students beyond the classroom, SMU Careers Day brought employability to life through hands-on experiences and industry partnerships. Organised annually by the Dato’ Kho Hui Meng Career Centre (DKHMCC) , the event showcases the Centre’s commitment to career coaching, employability training and job opportunities support. At the September 2025 Careers Day, event partner Metro Group complemented the learning experience by offering complimentary personal grooming tips and product samples, highlighting the importance of professional presence and self-confidence in the workplace. The interactive session as shown in the photo drew strong student participation, reinforcing the Career Centre’s mission to equip students with practical skills for career readiness.
                                Collection: Purpose


                                The prominant pearl structure of Kwa Geok Choo Law Library viewed from its entrance
                                The prominant pearl structure of Kwa Geok Choo Law Library as seen from its entrance in the newly built law school in 2017.
                                  Collection: Places


                                  Paranomic evening view of the newly built law school in 2017
                                  Paranomic evening view of the newly built law school , featuring the pearl shaped structure of Kwa Geok Choo Law Library at the front.
                                    Collection: Places


                                    Study space under natural light in Kwa Geok Choo Law Library
                                    Study space under the natural light from the tinted windows in Kwa Geok Choo Law Library, overlooking the greenary of Fort Canning Park.
                                      Collection: Places


                                      An interactive booth inviting students to spot resume mistakes a the 2025 SMU Careers Day
                                      SMU Careers Day is a student-centric initiative designed to support undergraduates in their internship and job search journey. The 2025 event is held at the T-junction. With no employers present, the event adopts a exploratory format focused on skills-building and self-review. The photo featured a booth manned by by SMU Career Champions, inviting students to identify five common mistakes in a sample résumé and propose improvements—an interactive exercise that encourages critical reflection on employability skills, with a small gift offered as a token of participation. This activity forms part of a wider series of interactive Careers Day booths, alongside Ask Me Anything (AMA) sessions with career coaches, information on overseas internship opportunities, CliftonStrengths Top 5 profiling, and Brands Bingo.
                                        Collection: Purpose


                                        Bras Basah Park
                                        Bras Basah Park in June 2000. This is the site selected for Singapore Management University’s city campus.
                                          Collection: Places


                                          University lounge for staff October 2010
                                          Staff lounge in Administrative Building Level 6 after renovation
                                            Collection: Places


                                            Front view of Prinsep Street Residences (PSR)
                                            Front view of Prinsep Street Residences (PSR).
                                              Collection: Places


                                              Students jamming in the basement studio
                                              Located at the basement car park of the Lee Kong Chian School of Business, the basement studio has soundproofed walls, and is equipped with modern audio-visual equipment. It provides a practice space for music rehearsals, jamming suite and music productions, adding colour to the university life of students.
                                                Collection: Places


                                                City Campus Opening Ceremony
                                                Student performers at Singapore Management University's city campus opening ceremony on 20 January 2006.
                                                  Collection: People


                                                  First MBA Graduates
                                                  Singapore Management University faculty, master of business administration graduates and their families and friends at the graduation ceremony for the MBA pioneer class. The ceremony was held at SMU on 18 December 2009.
                                                    Collection: People


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